Walton County Tourism proudly presents the product of months of dedication and collaboration: the new Authentic Walton website!
Whether you’re a longtime resident or a newcomer eager to explore, Authentic Walton is your passport to discovering the authentic charm of Freeport, Paxton and DeFuniak Springs. The branded site encapsulates the vibrant region’s values, hospitality and breathtaking landscapes, serving as a digital hub for the communities nestled north of the Choctawhatchee Bay.
Capturing the essence of these communities in a single brand was a meticulous process, guided by stakeholder research, careful ideation and trademark search. We invited local business owners and community leaders to voice their feelings in a brand positioning study, shaping the bedrock of the brand. The result? A brand and website that reflects the heart and soul of northern Walton County.
Central to the Authentic Walton brand and website is its distinctive new logo. A subtle yet powerful representation of the region’s identity, the logo integrates an abstract “A” and “W” to symbolize both the brand name and the county itself. Shaded with serene blues and a sunny yellow, the logo evokes the natural beauty of Walton County.
As locals, we know that Walton County is so much more than the beach. It’s home to springs, rivers, lakes and some of the most beautiful landscapes in all of Northwest Florida. On this site, you can dive into curated content, insider guides and interactive maps that showcase some of the best of what our community has to offer. Whether you’re planning a weekend adventure or looking for hidden gems in your own backyard, the Authentic Walton site is your trusted companion for all things local.
Ready to explore? Embark on a voyage through time as you wander past stately Victorian homes and the storied buildings of the former Chautauqua Assembly. Immerse yourself in the great outdoors at the E.O. Wilson Biophilia Center, nestled within a sprawling nature preserve. Dive into the crystalline waters of Morrison Springs, a haven for diving enthusiasts and eco-tourists alike. Get your grub on at Nick’s Seafood or grab lunch at H&M Hot Dogs, Florida’s oldest hot dog stand. And who can forget Food Truck Friday in downtown DeFuniak Springs?
If you’re looking for a weekend activity, the events page on the Authentic Walton website is the place to be. Whether it’s the annual triathlon, Spring Festival, LakeFest, Oktoberfest, Bayfest or holiday events like the Veterans Memorial Celebration and Hometown Christmas, our events page keeps you updated. Submit your events easily and plan your calendar to immerse yourself in the vibrant community life of Authentic Walton.
We invite you to join our growing digital community and be part of the excitement. Follow us on Facebook and Instagram (@authenticwalton) for behind-the-scenes peeks, restaurant recommendations and information about local events celebrating life in Walton County. Connect with fellow locals, share your favorite spots and immerse yourself in the rich heritage and unique charm of our community!
