Walton County Tourism has raised the bar for visitor services with the introduction of Ask Seemore, an intelligent virtual assistant designed to enhance the online visitor experience.
Some may remember Seemore the Safety Crab, who once played a large part in helping educate about beach and water safety. Now, Seemore is back to answer questions about the destination.
Seemore is another step towards a more responsive approach to tourism. By integrating new tools and leveraging local knowledge, Walton County Tourism can stay at the forefront of destination innovation.
“It is exciting to see him again in his new stage of life,” said Kelli Carter, marketing director for Walton County Tourism. “We love to see him taking on a new role in our growing destination.”
Seemore is another step toward a more responsive approach to tourism. By integrating new tools and leveraging local knowledge, Walton County Tourism can stay at the forefront of destination innovation.
Ask Seemore allows users to get instant answers to questions about everything from local dining and events to beach conditions and lodging options. With Seemore’s arrival on VisitSouthWalton.com, visitors and locals alike gain a smart, responsive companion.
Seemore has been fed a wealth of data from the Visit South Walton website. But the AI is only as strong as the input. That means Seemore’s insight will grow as users ask more questions and local hospitality partners share accurate information.
Seemore invites users to “see more” of South Walton, encouraging deeper exploration beyond the beaches.
This new AI assistant is not a replacement for human interaction, but a complement — ready 24/7 to answer questions, spark ideas and guide decisions. Ask Seemore is convenient, giving visitors more time to enjoy their trip since they will spend less time searching for the next stop.
Seemore invites users to “see more” of South Walton, encouraging deeper exploration beyond the beaches. From coastal dune lake trails to artisan galleries to neighborhood dining tucked just off the beaten path, Seemore’s mission is to open doors to the lesser known as well as the celebrated.
As with any AI tool, transparency matters. Seemore doesn’t claim to be all-knowing; its responses reflect the quality and scope of its training data. Visitors who notice gaps can help by reporting inaccuracies — Seemore is eager to learn more.
Ask Seemore brings convenience and accessibility to a new level, helping visitors make the most of their time in South Walton.
Head over to VisitSouthWalton.com to plan your next outing in South Walton with Ask Seemore.
