As with most destinations that rely on tourism, Walton County felt ongoing ripples as the global pandemic continued to stretch out. However, it was one of our defining characteristics that helped the area not only persevere but thrive. As things began to open up in 2021, proof emerged that our strong sense of community had created the double effect of bringing us closer together and helping visitors feel welcome.
This togetherness involved a concerted, comprehensive effort, covering everything from personalized marketing to beach maintenance and safety promotion. As a testament to our ongoing resolve, we dug our heels in and played to our strengths, showcasing the wide-open spaces, pristine natural beauty and unlimited activities that create such a unique experience here.
Ultimately, almost 5.4 million visitors made their way to South Walton in 2021, spending more than $4.85 billion. This included more than 80% of all retail spending in Walton County.
More than $59 million in Tourist Development Taxes (TDT) were collected last year, representing an incredible 70% increase over 2020.
This financial boost from our guests allowed us to invest even more back into the local communities. A total of $2.1 million went into maintenance and improvement projects. Clean-up efforts extended along more than 20 miles of multi-use path and 20 miles of sugar-white sand, as well as more than 60 beach, bay and lake access points.
We also continued our beach safety program, sending roughly 5.7 million surf condition texts last year. Research showed that 93% of 2021 visitors knew there were flags posted along the beaches to indicate the safety of surf conditions. Furthermore, 4 in 5 of these guests were aware of the beach flags’ meanings – a stat that truly demonstrates the effectiveness of these efforts.
But perhaps the greatest reward came from seeing the positive impact that these travelers have on the residents of our home community. In 2021 in Walton County, 47,700 jobs were supported by tourism. Visitors also provided 75% of Walton County government revenues. This saved each local household an average of $1,695 in taxes. Overall, the total economic impact of tourism in 2021 was nearly $7.2 billion – a 35% increase over 2020!
More than ever, people are ready to get out and explore. Through our resiliency and ongoing marketing, we’re making it easier for visitors to find us and then find the fun when they arrive. The welcoming familiarity makes them feel part of this incredible community. And, in turn, the time they spend here continues to play a deeper role in shaping the culture and economy.
